Vuvuzela and its 15 Minutes of Fame
Andy Warhol, in 1968, stated “In the future, everyone will be world-famous for 15 minutes”. If the Vuvuzela (the instrument that makes that ongoing distinctive sound which has become synonymous with the FIFA 2010 Soccer World Cup being held in South Africa) were a person then it sure seems like it has had its 15-minutes of fame.
Google provides some excellent information relating to search queries; the popularity of searches including the term ‘Vuvuzela’ was virtually non-existent just before the soccer World Cup. In the week 13 to 19 June 2010 there is a peak in searches for Vuvuzela followed by a very quick downfall. The graph below shows the rise and fall of Vuvuzela search popularity ( ‘0’ illustrates least activity for the search term ‘Vuvuzela’ and ‘100’ shows the most activity).
For interest here are the top 5 search terms containing ‘Vuvuzela”:
From a Search Engine Optimization (SEO) perspective, it is probably too late to ‘jump’ on the Vuvuzela popularity bandwagon (unless you have some very compelling niche content).
