Comments on: Five Best MBA Books

By: Price and Brand Loyalty | Gary Eckstein

Price and Brand Loyalty | Gary Eckstein — Sun, 18 Jul 2010 20:54:50 +0000

[...] Michael Porter, the Harvard professor, highlighted the dangers of competing on price in his book Competitive Strategy. Are people loyal to Target, Kmart or other low cost retailers i.e. if they charged more than their [...]

By: This Restaurant is marketing Genius | Gary Eckstein

This Restaurant is marketing Genius | Gary Eckstein — Tue, 13 Jul 2010 07:51:59 +0000

[...] whether either of these two Portuguese fish and chicken restaurateurs have marketing education or MBAs however they are doing a few marketing things very [...]

By: What is Kathmandu Retail Up To? | I Do Info Tech

What is Kathmandu Retail Up To? | I Do Info Tech — Fri, 14 Aug 2009 05:14:12 +0000

[...] Mind’ by Ries and Trout which is the classic book about Product Positioning and Michael Porters ‘Generic Strategies’ model which illustrates the danger of having a ‘stuck in the middle’ [...]