Search Engine Optimization

Twelve Simple SEO Basics (Part 1)

Twelve Simple SEO Basics (Part 1)

There is much talk about Search Engine Optimization and there are many tips out there about how best to optimize websites. The search engines (Google, Yahoo, Wolfram Alpha, Microsoft Live etc.) do not publicise their search and ranking algorithms however there is general consensus out there as to what best practice for SEO constitutes. Below [...]

SEO Objective Setting

Website Objectives are the cornerstone of effective SEO. There is no point in performing random SEO activities (or any other website changes) without knowing where you want to be in regards to your website. Below is a walkthrough of website objectives and acting on these objectives from an SEO perspective (from previous posts you have [...]

Quantity versus Quality: SEO Tradeoff

Search Engine Optimization (SEO) is about getting visits to a website from organic search results right? Yes….and no; SEO is also about the quality of visits to a website. Whilst the primary objective of SEO is to get visits, the secondary objective (and often equal in relevance and importance as the primary objective) is ensuring [...]

MS Live Doesn’t Understand Website Region

I noticed recently that Microsoft Live does not display my website or page on Australia specific searches. My TLD (Top Level Domain) is a .com however I have made numerous efforts to tell the search engines that my site is primarily for the Australian audience.  Unfortunately Microsoft Live is the only one of the major [...]

Tips to Choose a Great SEO Consultant

Search Engine Optimization (SEO) is a real buzzword (‘buzzexpression’?) at present. Just search Google for “hire SEO Consultant” and see how many results you get. There is no doubting that SEO is essential to get the best from your website (SEO is about improving the quantity and quality of visits to your website through making [...]