Twelve Simple SEO Basics (Part 1)

Twelve Simple SEO Basics (Part 1)

There is much talk about Search Engine Optimization and there are many tips out there about how best to optimize websites. The search engines (Google, Yahoo, Wolfram Alpha, Microsoft Live etc.) do not publicise their search and ranking algorithms however there is general consensus out there as to what best practice for SEO constitutes. Below [...]

Microsoft Bing Search Goes Live

Microsoft Bing, the replacement of the Microsoft Live Search (which was the replacement for MSN Search) goes live on 3rd June 2009 (at www.bing.com.au in Australia). Microsoft Bing was codenamed Kumo in development and, according to Microsoft offers a better search experience (when will Microsoft finally settle on a single name for their search?). According [...]

Blog Spam Increasing

Almost everyone is affected with email spam. Spam detectors / email filters have improved substantially over the past few years but unfortunately the skills of the spammers have also improved. It is not just businesses involved in the fight against spammers but also governments; The Australian government, for example, is taking spamming and the negative [...]

SEO Objective Setting

Website Objectives are the cornerstone of effective SEO. There is no point in performing random SEO activities (or any other website changes) without knowing where you want to be in regards to your website. Below is a walkthrough of website objectives and acting on these objectives from an SEO perspective (from previous posts you have [...]

Quantity versus Quality: SEO Tradeoff

Search Engine Optimization (SEO) is about getting visits to a website from organic search results right? Yes….and no; SEO is also about the quality of visits to a website. Whilst the primary objective of SEO is to get visits, the secondary objective (and often equal in relevance and importance as the primary objective) is ensuring [...]