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Online Advertising – My experience with Google vs. Linkedin

I’ve advertised Online for numerous years with Google Adwords both for my Websites as well as for various clients Websites and businesses (I’m a WordPress Website specialist). I’ve typically been extremely happy with the results received through Google Adwords advertising. Recently however I decided to run Ads on Microsoft Bing/Yahoo, Google and Linkedin to see [...]

How important is Trust in Online Buying

When I completed my MBA dissertation on ‘Market entry strategies for eTailers (Online retailers)’ I recall much research suggesting how important trust is on the Web in relation to Online purchases. The challenge therefore for new Online retailers was how to gain the trust of Online shoppers; if people won’t buy from you because they [...]