I know this is not new however this surely remains topical; Bing, the Microsoft Search Engine, advertises on Google (i.e. Google Adsense). I was performing a search today for a map of Lindfield (in Ku-ring-gai which is part of greater Sydney) and noticed the ‘sponsored link’ as per the image. So, Bing is paying Google [...]
Brand value comprised customer loyalty towards the brand. Loyalty means higher profits and sales for companies such as Coca Cola and Lexus.
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]
Last week I posted an article explaining the basics of Product and Brand Positioning (a marketing concept). I have received several messages asking for techniques for evaluating positioning. Below therefore is a tutorial of how to map your brand or product against that of a competitor. In this example we’ll use three well known car [...]
Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of products and the overall perception of the product [...]
