I know this is not new however this surely remains topical; Bing, the Microsoft Search Engine, advertises on Google (i.e. Google Adsense). I was performing a search today for a map of Lindfield (in Ku-ring-gai which is part of greater Sydney) and noticed the ‘sponsored link’ as per the image. So, Bing is paying Google [...]
Brand value comprised customer loyalty towards the brand. Loyalty means higher profits and sales for companies such as Coca Cola and Lexus.
Last week I posted an article explaining the basics of Product and Brand Positioning (a marketing concept). I have received several messages asking for techniques for evaluating positioning. Below therefore is a tutorial of how to map your brand or product against that of a competitor. In this example we’ll use three well known car [...]
Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of products and the overall perception of the product [...]
Well done to Australia which has been named as number 3 on the FutureBrand ‘2009 Country Brand Index‘. Australia has a very good international reputation as is realized through the numerous reports listing Australia as a great place to live, do work and visit. Below is the media release from FutureBrand: UNITED STATES CLAIMS #1 [...]
