business

Why does HP Reward CEO Failure?

No wonder the gap between what the ‘average’ person earns and what top executives earn is growing. Today we hear the CEO of HP is being replaced and is walking away with a $25 million payout. WTF! The stock price of HP under Apotheker has plummeted (40% down this year alone). When employing Leo Apotheker [...]

How to sell Online Easily

Online selling is getting a massive amount of Australian media attention right now. People are turning in droves to buying Online and this is hurting traditional ‘bricks and mortar’ retailers. Consider these few headline from the past 24 hours: Retailers strike back at online WITH innovation and a greater online presence, Australian retailers can win [...]

Chicken George the Marketing Genius

Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]

Why a Customer Service Strategy is Critical

Many years ago (I’m starting to sound old!) I worked in luxury hotels. There are many luxury hotels and all offer similar levels of comfort and are priced similarly (although low price usually isn’t a good selling point when it comes to luxury). What really distinguishes the top hotels from the rest is great customer [...]

Treat your Website as an Investment

The objective of a business Website should be stated in business terms. All too often poor Website designers convince their clients that to get as many unique visitors as possible is the objective of any Website; But, just because many people visit a website doesn’t mean that that is good for the client. What matters [...]