competitive advantage

Speed up your Website to keep Visitors

Google announced a few months ago that Webpage load speed now has a small bearing on ranking in relation to SERPs (Search Engine Results Pages) i.e. it is better to have faster loading Pages. There was quite a vocal reaction to this news by various Webmasters and Web designers.  Google, Bing and Yahoo have always [...]

Service as Competitive Advantage – An example

Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]

Google Announces new Ranking Factor

Search Engine Optimization (SEO) gurus and Website developers take note; Google may soon be including Page Load speed into its ranking algorithm for organic search. This certainly makes sense and has been coming for a long time. Google values its very fast page load speeds and views this as a significant competitive advantage. If Google [...]

Most Popular Social Networking Sites

Nielsen this week released comparisons showing the enormous growth in the amount of time spent on the most visited Social Media sites from April 2008 to April 2009. The numbers are truly astounding. The Social Media / Social Bookmarking / Sharing industry is still in its infancy. We’ll definitely be seeing consolidation and / or [...]