Gary Eckstein General Technology 0 Australia, Broadband, Internet, internode, mobile broadband, Vodafone
I must be the last person in Australia that still uses Vodafone for mobile phone and mobile broadband! I also know that Vodafone is doing the best to get rid of me as a customer. And how do I know this? Well, I work from Home and ‘on the road’ alot. When away from Home [...]
Gary Eckstein Management 0 Australia, australian websites, business, competitive advantage, google, internode, malcolm gladwell, mba, michael porter, service, service strategy, strategy, telstra
Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]
