Service as Competitive Advantage – An example

Gary Eckstein Management 0 Australia, australian websites, business, competitive advantage, google, internode, malcolm gladwell, mba, michael porter, service, service strategy, strategy, telstra

Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]