Gary Eckstein Management 1 customer service, Management, quality, service
Most of my Blog posts these days are about WordPress, SEO or related Internet services. I used to Blog alot about Management Theory and practice as this is something that really interests me. My Posts about the Theory of Constraints (TOC) and Management by Objectives (MBO) still get several hundred readers each month. Over two [...]
Gary Eckstein Management 0 business, drucker, government, Management
No wonder the gap between what the ‘average’ person earns and what top executives earn is growing. Today we hear the CEO of HP is being replaced and is walking away with a $25 million payout. WTF! The stock price of HP under Apotheker has plummeted (40% down this year alone). When employing Leo Apotheker [...]
Gary Eckstein Management 0 brand positioning, business, complexity, Management, marketing, mba, Sales, simplicity
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]
Gary Eckstein Management 2 brand positioning, brands, Management, Market segment, marketing concept, product positioning, Research
Last week I posted an article explaining the basics of Product and Brand Positioning (a marketing concept). I have received several messages asking for techniques for evaluating positioning. Below therefore is a tutorial of how to map your brand or product against that of a competitor. In this example we’ll use three well known car [...]
Gary Eckstein Management 0 business, cumulative advantage, Management, marketing, mba
Cumulative Advantage is what often makes one product more popular than another even when the less popular product is better in all respects. A few years ago at Columbia University a very interesting study was performed; participants in the research were able to choose and listen to music however some control groups were able to [...]
