Google is certainly an amazing company that offers innovative and new ways to share information. Google’s a genius company with unbelievable ideas and, more importantly, the ability to transform those ideas into products and services. Just think of Google Search, Google Apps, Blogger, YouTube and so many other popular Web services. Underneath it all, Google is a [...]
I know this is not new however this surely remains topical; Bing, the Microsoft Search Engine, advertises on Google (i.e. Google Adsense). I was performing a search today for a map of Lindfield (in Ku-ring-gai which is part of greater Sydney) and noticed the ‘sponsored link’ as per the image. So, Bing is paying Google [...]
Brand value comprised customer loyalty towards the brand. Loyalty means higher profits and sales for companies such as Coca Cola and Lexus.
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]
Often, that which appears straightforward, becomes very complicated. On the train this morning, three school kids were debating whether a BMW with M3 seats is an M3 even if the engine isn’t an M3 engine. I wasn’t particularly interested in the content of the heated exchange however it did highlight how the boundaries between concepts [...]
