Gary Eckstein Search Engine Optimization 0 bing, google, mba, online shopping, online trust, seo, yahoo
When I completed my MBA dissertation on ‘Market entry strategies for eTailers (Online retailers)’ I recall much research suggesting how important trust is on the Web in relation to Online purchases. The challenge therefore for new Online retailers was how to gain the trust of Online shoppers; if people won’t buy from you because they [...]
Gary Eckstein Management 0 brand positioning, business, complexity, Management, marketing, mba, Sales, simplicity
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]
Gary Eckstein Management 0 business, cumulative advantage, Management, marketing, mba
Cumulative Advantage is what often makes one product more popular than another even when the less popular product is better in all respects. A few years ago at Columbia University a very interesting study was performed; participants in the research were able to choose and listen to music however some control groups were able to [...]
Gary Eckstein Training & Assessment 0 accreditation, AQF, assessment, Australia, australian qualifications framework, business, business services training, Diploma, education, it, Management, Master of Business Administration, mba, mba courses, mba programs, mba school rankings, mba schools, Qualifications, training
Students studying one of the Business Services Training Package (BSB07) certificate or diploma qualifications occasionally ask how useful the course will be towards attaining a place on a Master of Business Administration (MBA) program. Unfortunately there is no simple answer due to a number of factors: Not All MBA Courses are Equal Good MBA schools [...]
Gary Eckstein Management 0 Economics, Hayek, keynes, mba, video, youtube
Excellent rap video of ‘Keynes vs. Hayek’. Economic students, MBA students etc. will love this one …
