What is Brand Loyalty?

Gary Eckstein Management 0 brand consistency, brand loyalty, brand positioning, brands, competitive strategy, customer satisfaction, marketing, michael porter, Microsoft

Brand value comprised customer loyalty towards the brand. Loyalty means higher profits and sales for companies such as Coca Cola and Lexus.

Jan 29, 2010

Service as Competitive Advantage – An example

Gary Eckstein Management 0 Australia, australian websites, business, competitive advantage, google, internode, malcolm gladwell, mba, michael porter, service, service strategy, strategy, telstra

Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]