New Zealand

Privacy Awareness Week – Computer Protection Tips

This week is ‘Privacy Awareness Week’ 2010 and as such it is urged that we familiarise ourselves with our rights, obligations and best-practice in relation to privacy. The few recommendations below, from the Office of the Privacy Commissioner of Canada, are related to Computer identity and information theft. They are well worth reading through: Make [...]

Top 10 Country Brands 2009

Well done to Australia which has been named as number 3 on the FutureBrand ‘2009 Country Brand Index‘. Australia has a very good international reputation as is realized through the numerous reports listing Australia as a great place to live, do work and visit. Below is the media release from FutureBrand: UNITED STATES CLAIMS #1 [...]

Kathmandu Retail: Strategy needs Revision

Kathmandu is a retailer in Australia, New Zealand and the United Kingdom. The company sells outdoor related gear such as camping equipment, hiking gear, backpacks and outdoor apparel. Kathmandu positions its products as higher quality and prices are relative to this positioning. Recent pricing activities spell that Kathmandu may well be doomed. From a strategy [...]