Nielsen

Tags, Product Categorization and Rich Snippets

Reading through the Nielsen article ‘Organized Chaos: Global Data Harmonization’ which describes, in the context of categorization, the challenges faced by a single product being used for different purposes, it became very clear how awesome Internet tagging is. Tagging is effectively the ability to designate a single item to multiple categories. The Nielsen article shows [...]

Most Popular Social Networking Sites

Nielsen this week released comparisons showing the enormous growth in the amount of time spent on the most visited Social Media sites from April 2008 to April 2009. The numbers are truly astounding. The Social Media / Social Bookmarking / Sharing industry is still in its infancy. We’ll definitely be seeing consolidation and / or [...]