objective setting

Treat your Website as an Investment

The objective of a business Website should be stated in business terms. All too often poor Website designers convince their clients that to get as many unique visitors as possible is the objective of any Website; But, just because many people visit a website doesn’t mean that that is good for the client. What matters [...]

SEO Objective Setting

Website Objectives are the cornerstone of effective SEO. There is no point in performing random SEO activities (or any other website changes) without knowing where you want to be in regards to your website. Below is a walkthrough of website objectives and acting on these objectives from an SEO perspective (from previous posts you have [...]