objectives

Top 3 Golden SEO Rules

Search Engine Optimization (SEO) is part science and part art. The Search Engines are constantly changing their ranking factors as well as changing the way that results appear on the Search Engine Results Pages (SERPs); for example, for the past year or so, Google displays a custom set of results to every searcher based on [...]

Organizations Need Simplicity

“Think simple” as my old master used to say – meaning reduce the whole of its parts into the simplest terms, getting back to first principles. Frank Lloyd Wright Why is it that so often people look for complex solutions to problems? One reason is that people tend to mistrust that a simple solution can [...]

SEO Objective Setting

Website Objectives are the cornerstone of effective SEO. There is no point in performing random SEO activities (or any other website changes) without knowing where you want to be in regards to your website. Below is a walkthrough of website objectives and acting on these objectives from an SEO perspective (from previous posts you have [...]

Quantity versus Quality: SEO Tradeoff

Search Engine Optimization (SEO) is about getting visits to a website from organic search results right? Yes….and no; SEO is also about the quality of visits to a website. Whilst the primary objective of SEO is to get visits, the secondary objective (and often equal in relevance and importance as the primary objective) is ensuring [...]

Five Best MBA Books

Thinking of enrolling on an MBA program? Then these five books are essential reads (in no specific order): 1. Michael Porter – Competitive Strategy: Porter’s frameworks are covered on every quality MBA program. The three most commonly taught frameworks are the Value Chain, Porter’s Five Forces Analysis and Porter’s Generic Strategies.