Posts Tagged ‘ping’
Google ‘indexing’ now Real-Time
I’m sure I read a quote somewhere saying that PubSubHubbub is like the Web on Crack (I can’t seem to find the quote). I’m not crazy enough to have tried Crack but it must be good if it’s anything like the new publish/subscribe messaging paradigm. PubSubHubbub is the Google initiative which, in plain English, monitors RSS and Atom Feeds and distributes the content at break-neck speed. Sick of waiting hours or days for your content to be indexed then you will love PubSubHubbub!
Essentially this great new Pub/Sub paradigm means that content published by you and I via RSS or Atom is distributed to the wide world like, now! Here’s an example of how it works;
Feedburner used to check for updated site feeds every 15 minutes or so. This obviously meant a delay from the time of publishing new content until the content appeared in Feedburner. Google Search, Technorati etc. would then take further hours or days to include the new content in SERPs (Search Results Pages). As of a few days ago, if you have PingShot enabled in Feedburner, then as soon as new content appears in your Site feed it will be available in your Feedburner feed. Almost at the same time any Content system hooked up to PubSubHubbub will pick up the new content (rather than waiting hours or days for the many bots to index your site).
In the good old days before PubSubHubbub (o.k., it was only a few days ago), we’d ping the various services (ping-o-matic, Icerocket, King Ping, Yahoo etc.) when we published new or changed content to ask them to reindex our sites. PubSubHubbub should make this need redundant as it won’t be necessary for the various content systems and Search Engines to index sites for every bit of new or amended content. The content can be attained from PubSubHubbub in near real-time.
I have done a bit of surfing about PubSubHubbub and how this will affect the need to ping the various services. Unfortunately there appears very little information available as to who will attain information from PubSubHubbub and if the need for pinging still remains (I certainly won’t be ceasing pinging until more information is available about PubSubHubbub and the need for pinging).
P.S. It’s pretty awesome that as I publish this post it’ll be available on Google search for those looking for information about this topic.
Related postsTen Days of Information HELL: A Tale of three Information Pirate attacks.
The past ten days has seen three different but equally interesting Information Security alerts. Two involve major financial institutions (Goldman Sachs and Commonwealth Bank of Australia (CBA)) and one the South Korean Government.
Goldman Sachs:
Sergey Aleynikov, a dual US and Russian citizen, is charged with stealing a ‘trading code’ from Goldman Sachs and transferring the code to a server in Germany. Use of the trading code by unscrupulous parties could result in manipulation of markets and millions of dollars in costs to Goldman Sachs.
CBA:
Here in Australia, CBA was forced to take its online banking portal, NetBank, offline due to “exceptionally high volumes of traffic … some of which appears to be malicious” on the 28th June.
South Korea:
It was announced in South Korea today that there had been a significant number of ‘distributed denial of service’ attacks overnight resulting in certain government websites being unavailable. As Bloomberg describes the circumstances: ‘The attacks were caused by so-called “distributed denial of service,” which overwhelms Internet sites by generating large amounts of traffic through personal computers’. News Limited added: ‘every day the [South Korean] military counters an average of 10,450 hacking attempts and 81,700 computer virus infections in addition to other cases’.
What can Small Business do about the Risk?Frightening stuff! So what can small businesses do to reduce these types of risk; use reputable IT and Telecoms Service Providers, use personal firewalls, keep anti-virus and online protection software up to date, keep software updated (e.g. Windows) to name a few. Most of all however be vigilant and aware of the dangers. The Information Pirates are out there to harm you and your business!
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