Gary Eckstein Management 2 brand positioning, brands, Management, Market segment, marketing concept, product positioning, Research
Last week I posted an article explaining the basics of Product and Brand Positioning (a marketing concept). I have received several messages asking for techniques for evaluating positioning. Below therefore is a tutorial of how to map your brand or product against that of a competitor. In this example we’ll use three well known car [...]
Gary Eckstein General Technology 2 Australia, Australian, government, IEEE, Intel, Internet, Microsoft, nbn, networking, Patents, radioastronomy, Research, wireless, WLAN
Well done to CSIRO, the Commonwealth Scientific and Industrial Research Organization which patented a solution commonly used in wireless networking (specifically WLAN 802.11a, 802.11g and 802.11n). This Australian Government organization has agreed with various corporate users of its technology to a $200 million payout in licensing revenue. These users include Toshiba, Netgear, Buffalo, D-Link, Belkin, [...]
