Sales

How to sell Online Easily

Online selling is getting a massive amount of Australian media attention right now. People are turning in droves to buying Online and this is hurting traditional ‘bricks and mortar’ retailers. Consider these few headline from the past 24 hours: Retailers strike back at online WITH innovation and a greater online presence, Australian retailers can win [...]

Chicken George the Marketing Genius

Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]

Why a Customer Service Strategy is Critical

Many years ago (I’m starting to sound old!) I worked in luxury hotels. There are many luxury hotels and all offer similar levels of comfort and are priced similarly (although low price usually isn’t a good selling point when it comes to luxury). What really distinguishes the top hotels from the rest is great customer [...]

CRM Sales Leads versus Opportunities

Often, that which appears straightforward, becomes very complicated. On the train this morning, three school kids were debating whether a BMW with M3 seats is an M3 even if the engine isn’t an M3 engine. I wasn’t particularly interested in the content of the heated exchange however it did highlight how the boundaries between concepts [...]