simplicity

Chicken George the Marketing Genius

Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. [...]

Organizations Need Simplicity

“Think simple” as my old master used to say – meaning reduce the whole of its parts into the simplest terms, getting back to first principles. Frank Lloyd Wright Why is it that so often people look for complex solutions to problems? One reason is that people tend to mistrust that a simple solution can [...]