Social Media

The Social Media Benefits for Organizations

Although many organizations treat it as such, Social Media (Web 2.0) is not only for non-work activities. Social Media has a huge role to play in enhancing internal organizational effectiveness in the form of heightened Knowledge Management and communications. Below are listed three Social Media technologies which organizations may use to enhance internal operations. Blogs [...]

What is a Blog

What is a Blog

A Blog is typically a web page containing articles (often called ‘posts’). Articles are added periodically and most Blogs encourage viewers to comment on the article. The vast majority of Blogs are maintained by individuals (such as this Blog). Blogs are part of what is known as Web 2.0 or Social Media. Who Reads Blogs? [...]

Social Media Bookmarking and Sharing Services

Just what are Digg, Mixx, Delicious, Reddit, Furl and the multitude of other ‘sharing’ and ‘bookmarking’ services? And more importantly, why should a website owner pay any attention to them? Often sharing and bookmarking services, and the ability to post to the services are combined such as with the tell-a-friend, add-this and ShareThis services (see [...]

Impending doom – Mainstream Media battles to adjust to Social Media

The lyrics ‘impending doom, it must be true’ as sung by The Killers seems to be the general approach taken by mainstream media in response to the explosion of Social Media popularity. Suddenly many media outlets are battling to figure out just where their competitive advantage lies. This morning on television a Sky News reporter [...]