strategy

Why a Customer Service Strategy is Critical

Many years ago (I’m starting to sound old!) I worked in luxury hotels. There are many luxury hotels and all offer similar levels of comfort and are priced similarly (although low price usually isn’t a good selling point when it comes to luxury). What really distinguishes the top hotels from the rest is great customer [...]

Service as Competitive Advantage – An example

Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]

Business Lessons from Mike Tyson

Often, when applying for a job, a requirement will be that respondents have experience in the industry, product sector or some other narrowly defined specific to an industry or product criteria. For example, when applying for an I.T. role with a Mobile telephone company, it may count against you if you haven’t worked in the [...]

Is a Mobile Phone really a Telephone?

It’s interesting that we continue to refer to Mobile (or Cell) Phones even although their use has clearly evolved from a ‘device that transmits and receives sound, most commonly the human voice‘.  Mobile Phones and how their use has changed over the years is a great example of the Product Development strategy as proposed by Igor [...]

Kathmandu Retail: Strategy needs Revision

Kathmandu is a retailer in Australia, New Zealand and the United Kingdom. The company sells outdoor related gear such as camping equipment, hiking gear, backpacks and outdoor apparel. Kathmandu positions its products as higher quality and prices are relative to this positioning. Recent pricing activities spell that Kathmandu may well be doomed. From a strategy [...]