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strategy
Five Best MBA Books
Thinking of enrolling on an MBA program? Then these five books are essential reads (in no specific order): 1. Michael Porter – Competitive Strategy: Porter’s frameworks are covered on every quality MBA program. The three most commonly taught frameworks are the Value Chain, Porter’s Five Forces Analysis and Porter’s Generic Strategies.
Ansoff, Product Development and Car Rental
Igor Ansoff identified four growth strategies; Market Penetration, Product Development, Market Development and Diversification. Ansoff’s Product-Market Growth Matrix is a commonly taught Strategy Matrix in MBA programmes and many case studies may be related to the four Ansoff quadrants; Virgin Group for its diversification into new markets with new products, Coca Cola for its Product [...]
Why Every Company Should Embrace MBO
Management by Objectives (MBO) is a term and concept made popular by the late management guru Peter Drucker. In its simplest form, MBO is about communicating the vision, mission and strategy throughout the organization in terms that ‘make sense’ to the level of organization for which the objectives are being set (aligning the vision and [...]
Companies are not Actively Engaging Social Media
If you are like me and almost everyone else I know, then when you are going on holiday or are going to buy a new product or service you will google your destination or other search criteria. More often than not, the websites you view will have some social media content such as reviews from [...]
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