Gary Eckstein Management 3 brand positioning, brand repositioning, brands, business, car brands, Market segment, market segments, marketing, marketing concept, positioning, product positioning, product repositioning, target market
Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of products and the overall perception of the product [...]
Gary Eckstein Search Engine Optimization 0 geographic target, google, google webmaster tools, Internet, kumo, language settings, live, major search engines, Microsoft, microsoft live, rich snippets, Search Engine Optimization, search engine results, seo, target market, tld, top level domain, web, WordPress, yahoo
I noticed recently that Microsoft Live does not display my website or page on Australia specific searches. My TLD (Top Level Domain) is a .com however I have made numerous efforts to tell the search engines that my site is primarily for the Australian audience. Unfortunately Microsoft Live is the only one of the major [...]
