Gary Eckstein

For my regular Website visitors you may have noticed a few changes over the past two weeks; my URL has changed to http://eckstein.id.au, the ‘look and feel’ of the Site has changed and the content has had a refresh (the blog posts remain the same however).

The reasons for this are;

1. The work I perform has changed since I originally set up my Website; I now perform far more custom training as well as deliver training for certificate and diploma courses (specifically in Management/Business and I.T.) in Sydney.
2. For Search Engine Optimization (SEO) purposes, aligning my URL Top Level Domain (TLD) with the location of my target audience is the best thing to do (my target customers/clients are those in Australia therefore a .au TLD rather than a .com is most appropriate).
3. I love training and want to keep increasing my exposure as a freelance/contract trainer and deliverer of custom courses. The new Website affords the opportunity to focus on my training and assessment interests.

I was very fortunate with my old URL (and the content) to have some significant highlights such as being listed on a Wikipedia Quality Management (specifically the Theory of Constraints) Wiki as recommended further reading. Reddit and Digg also helped to refer over 10,000 visitors a day for some time J. Having built up an Online reputation it takes serious consideration to change a successful URL however I firmly believe that, even although the number of visitors to http://eckstein.id.au will likely decrease, the quality of visitors will increase in proportion of the total number of visitors (SEO is about quality and quantity).

I am very excited about this new Website where I will be continuing to post technical and management articles to the Blog however will increasingly add further training, education and assessment related articles. I will be communicating more effectively on this site as to the services I offer which include working for Registered Training Organizations (RTOs) as a trainer and assessor as well as expanding the offering of custom courses where demand has far exceeded my expectations (e.g. ‘How to Create Simple and Effective Electronic Newsletters’ and ‘Create and Manage Your Own Professional Website’).

As an aside, for those wondering, yes I am still an avid WordPress fan. Just as the Site before, this Site is powered by WordPress.

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