Kathmandu Retail: Strategy needs Revision

Gary Eckstein Management 0 Australia, discount retailer, discounting, financial information, mba, New Zealand, porter, porters generic strategies, positioning, pricing, product positioning, retail strategy, stock turnover ratio, strategic decisions, strategy, U.K., United Kingdom

Kathmandu is a retailer in Australia, New Zealand and the United Kingdom. The company sells outdoor related gear such as camping equipment, hiking gear, backpacks and outdoor apparel. Kathmandu positions its products as higher quality and prices are relative to this positioning. Recent pricing activities spell that Kathmandu may well be doomed. From a strategy [...]