Posts Tagged ‘web 2.0’
May 1st, 2009
The term ‘Deep Web’ is becoming more widespread. Just what is the Deep Web (or the Dark Web or Invisible Web as it is often termed):
The Deep Web Defined
The Deep Web is simply content available on the Internet that is hidden or undiscovered by search engines such as Google, Live and Read the rest of this entry »
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April 17th, 2009
Well done to Google. Whilst advertising spend is decreasing with the tough global economic climate, Google has announced that its ‘paid clicks’ (i.e. Adwords) for the first quarter of 2009 has increased by 17% compared to the first quarter in 2008. For good reason, many advertisers are seeing the benefits that Google Adwords provides; only paying when the advert is clicked, low minimum spend necessary (ideal for small businesses) and very targeted advertising using keywords. Most organizations find Adwords generates better sales leads at less expense than competing advertising mediums (e.g. newspaper, Yellow Pages, brochures and pamphlets).
Are you interested in realising the benefits of advertising with Google? Contact me for a discussion of the benefits of Google Adwords.
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April 17th, 2009
Google holds over 65% of the search market share in Australia and is by far the biggest search engine worldwide (Yahoo holds approximately 17% and Microsoft Live 15% market share in Australia). The primary revenue generator for Google is the advertising which appears when search results are returned; these adverts are called Adwords by Google (see the example further down this post).
How Adwords Works
Where a web page appears in the organic results returned by Google cannot be directly influenced (however efforts can be made to improve where in the search results a web page may be returned; this is called Search Engine Optimization – SEO). The positioning of adverts (Adwords) in Read the rest of this entry »
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April 8th, 2009
Jango is basically streaming online music. It is similar to free online radio stations with the significant exceptions being; one can customise the music played and it is a true social media site in that it links users with similar tastes in music.
Enjoying customised music from Jango is as simple as setting up a station (or several stations) at http://www.jango.com and then adding artists you like. As songs are played you are able to Read the rest of this entry »
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March 24th, 2009
The Sydney Morning Herald published an article titled ‘Spread the News’, it which several of the social bookmarking and sharing sites were named and discussed. Overall the article is a good introduction to a few of the bookmarking and sharing services however I have this to add;
- None of the sites mentioned are particularly good for Australian (or New Zealand) content. There is certainly an opportunity for an Australian/New Zealand specific site.
- The sentence ‘they [digg etc.] return the favor by driving large amounts of traffic back to the content provider’s site’ is ambitious. Certainly digg, reddit and the others may drive significant traffic to the content site but this is rare and is dependent on users of digg etc. clicking on the link to the content provider’s site within digg etc.
- The author of the article, Kaufman, is correct in that the prime differentiating factors are the ‘people who use them and their sources’; Digg, for example is very simple to use however there is a lot of duplicate and often self promoting content because it is so simple to submit links. Read the rest of this entry »
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Tags: addthis, digg, mixx, reddit, sharethis, Social Media, social networking, web, web 2.0 | 
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