Posts Tagged ‘web’
June 28th, 2010
WordPress is most commonly known as Blogging software. WordPress has however undertaken major transformations since its early days; WordPress is now a very capable Content Management System (CRM) suitable for most businesses.
WordPress has managed something unique in the ‘world’ of software; it is equally simple to use and capable for all size of businesses as well as being extendible enough for most needs. What’s more, WordPress 3 will be offered in a single edition/version (i.e. there will no longer be separate software for WordPress MU and the ‘standard’ WordPress); most other software is offered in Student editions, Enterprise editions, Small Business editions and so on. The single version of WordPress is adaptable for all needs.
One of the biggest advantages of using WordPress in small and medium size businesses (SMEs) is that, even if WordPress is initially set-up to serve a single WebPage, it may be extended at any time to incorporate additional functionality such as integration with SalesForce.com. For large organizations too, moving to WordPress offers many advantages such as the use of a standard and GPL backbone comprising PHP, HTML, JavaScript and MySQL that offers simple integration with most other technologies.
It is easy to see why WordPress is so popular …
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June 28th, 2010
Google announced a few months ago that Webpage load speed now has a small bearing on ranking in relation to SERPs (Search Engine Results Pages) i.e. it is better to have faster loading Pages. There was quite a vocal reaction to this news by various Webmasters and Web designers. Google, Bing and Yahoo have always maintained that the best Search Engine Optimization (SEO) activities are those that enhance the Site for visitors. The speed at which a Webpage loads is vitally important to Web-surfers. People don’t like to wait for Pages to load and are likely to visit an alternate and faster Site when experiencing slow Page load speeds.
As noted previously, and blogged by Matt Cutts, the influence on SERPs of speed is very small. The move to highlight the need to reduce page load speeds wherever possible should be welcomed by the average Web surfer who wants a better Online experience. Designers and Webmasters too should not fear the minuscule focus on speed as if they are good in their roles they will already be ensuring that image sizes aren’t unnecessarily large, video is compresses, caching is enabled where appropriate etc. Minor Website amendments can result in significant speed gains so it is worth spending time consulting with tools such as Yahoo YSlow and Google Page Speed
Page load speed has been part of Google’s competitive advantage since its inception. Web page load speed can also be a competitive advantage for your Site.
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Tags: advantage, bing, blogs, competitive advantage, google, Internet, page load speed, search, Search Engine Optimization, seo, SERPs, web, web design, website, websites, yahoo, yslow | 
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June 10th, 2010
The objective of a business Website should be stated in business terms. All too often poor Website designers convince their clients that to get as many unique visitors as possible is the objective of any Website; But, just because many people visit a website doesn’t mean that that is good for the client. What matters is that the needs of the client are being served by their Website and this is usually best measured through defined objectives. For example, suppose I have a Website for my company that sells high price tractors. The primary objective of my Website may be to get two sales leads a week through the Website by visitors filling in the Online enquiry form. Getting several hundred Website visitors per day is largely irrelevant if those visitors aren’t looking to buy a tractor. If I’m getting three visits per day and this is resulting in two Online enquiries per week then my Website is a success. If however I’m getting hundreds of visits a day and none are resulting in sales then my Website is a waste of time and money.
This objective setting (and measurement) process is what often separates the good Website designers from the bad. Good Website designers try to understand their clients’ business objectives and model the Website to help in meeting those objectives. It takes experience, a service culture and business knowledge for the designer to understand and factor in these business objectives. Of course, designing a Website to meet the specific objectives of a client results in a more expensive Website. The investment in a Website however should be seen by clients as an income generating investment where a favourable Return on Investment (ROI) is necessary. Ultimately you are going to get a better ROI by engaging a good designer that aims to make your Website meet your business objectives.
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May 5th, 2010
Many car brands are associated with specific colours; examples include Ferrari with red, Jaguar with green (although Jaguar cars have recently abandoned green on their Website) and Ford with blue. An important part of branding is consistency of colour and in Web design the necessity of effective use of colour is well known. For a bit of fun here are the main colours that various Sports car brands use on their Websites (note that only colours noted in the Website CSS are included and these are not always identical to the Website colour):
Lotus Cars
Ferrari
Maserati
Morgan Cars
Noble Cars
Vector Cars
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April 24th, 2010
There are some awesome image tools available on the Web of which many are free to use. More sites are using Word Clouds (also called Word Trees and Word Visualization) as sites such as Wordle become more popular. Below is a visualization created of my Home page with size indicating frequency of use. I can imagine that this sort of visualization may be very useful for search engine optimization (SEO) purposes (e.g. when analyzing competitors Websites using a visualization such as that below is a very simple means of determining the words used on a Webpage).
Wordle tip: Many people ask how to keep phrases and expressions intact with Wordle (i.e. how can words be kept together with Wordle?). Well all that needs be done is enter the ~ (tilde) character between words that need to be kept together e.g. enter Registered~Training~Organization to ensure that Wordle shows this term as a phrase rather than separating the words.