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How to Get to SERPs Number 1

For many of us it is a New Year and for some that means New Years resolutions. 2010 has been a very successful year for me and I have been extremely busy building awesome WordPress Websites for clients. 2010 was notable for me as my many hours of SEO activities paid off very handsomely in [...]

How important is Trust in Online Buying

When I completed my MBA dissertation on ‘Market entry strategies for eTailers (Online retailers)’ I recall much research suggesting how important trust is on the Web in relation to Online purchases. The challenge therefore for new Online retailers was how to gain the trust of Online shoppers; if people won’t buy from you because they [...]

Relevancy of Reviews for Search Engines

I was interested to read about a Patent granted to Google where Online ratings (reviews) may be ranked for their relevancy based on the ‘reputation’ of the reviewer. Ratings are very much a part of the Web and people are heavily influenced by Online ratings (and therefore Search Engines find ratings valuables because of the [...]

Top 3 Golden SEO Rules

Search Engine Optimization (SEO) is part science and part art. The Search Engines are constantly changing their ranking factors as well as changing the way that results appear on the Search Engine Results Pages (SERPs); for example, for the past year or so, Google displays a custom set of results to every searcher based on [...]